Ninety one percent of Internet users are searching online every month: Are they finding your small business? Deluxe SEO Manager Noah Turner explains how businesses large and small can use SEO to get found by would-be customers online.

What is SEO?

Search engine optimization (SEO) helps organizations boost the number of potential customers who visit their websites through search engines like Google, Bing and Yahoo. When users search for products, brands and information, they rarely click past the first page of results. Turner explains there are a variety of tools businesses can implement to improve their odds of “ranking” near the top of search results.